Mobile applications are way faster than mobile websites. Even a well-groomed and optimized responsive mobile website cannot match with the speed of an app. Businesses are all about giving the service as fast as possible today. A slight lag can cause massive loss and that leads to customer discontent.
The functional benefit that apps have is its ability to store data locally and retrieve the relevant dataset instantly. Unlike apps, mobile websites need to fetch the data far from the servers and the latency time lags its performance. In addition, the sophisticated code frameworks used to mobile app developments are faster than the scripts used for mobile website development. Thus, all of these features constitute mobile apps to gain an advantage over mobile websites.
Customers have more affinity to the personalized shopping experience. Being surrounded by relevant products and services make it easier to take the decision. Here is where mobile apps drive users more towards it. Delivering real-time recommendations and filtered product deals excite every customer to build an emotional bond with the app.
Mobile apps provide customer-appropriate content and personalized experience. Analyzing user behaviors, geography, language, and interest apps can tailor a delightful experience for the customers. Further, the mobile app offers customization provision for the users to set their preferences. This helps the e-commerce market to reach the right customers with the right products.
One of the exciting advantages of mobile apps is it can be accessed offline. Plus, it can be accessed instantly with all its functionalities though. Keeping the relevant data within the device it performs pretty well in both online and offline modes efficiently. And this is the important factor that makes mobile apps stand out.
Serving the service offline develops a seamless customer experience as well. Users can check content without internet connection and keep updated about the deals and their wish lists. As a result, this leads to reliable and consistent user engagement and turn it into business on the go.
Mobile apps can leverage the features of native devices seamlessly. It opens a great opportunity to engage with the users productively. For example, apps can ask permission to access the camera, location service, payment gateways, etc. to ease out the service. Also, mobile apps can leverage notification functionalities and security measures to provide quality service. Thus, utilizing the different features of devices mobile apps can provide an exceptional shopping experience to the customers.
This is one of the most compelling reasons that inspire e-commerce shops to build a mobile app. Push notification is a great way to drive users into customers. Regardless of a user’s interest and this facility helps to keep the users updated about the deals.
In-app notification is the next amazing possibility to engage customers. It keeps updating the users about the new deals and upcoming sale seasons. Plus, analyzing user behavior, companies can use this option to grab a user’s attention to their interest areas directly.
An app serves as a brand ambassador for the company. It has unlimited possibilities to engage customers in different dimensions. From the design part to communication strategy apps can help improve brand recognition. By providing the right service your customers are looking for and engaging them frequently keeps your presence noticed.
In addition, mobile apps permit to pump the user’s preferred service directly to them. It makes the service easier and petty faster. This makes brands a way to keep the emotional connection with customers.
Mobile apps are a great way to reduce the cost with assured productivity. As apps can connect the vendors and customers through a single direct channel, it reduces the extra marketing expenses. Further, they can communicate directly through applications. This results in enhanced productivity in the long run. Besides, mobile apps facilitate to run the marketing campaign without any third party consultations and integrations. Plus, your customers can turn out into your best social media marketer by sharing the offers to their walls. This accounts for a great reduction in your branding and marketing expenses.
Customers are fond of immersive experience today. Hence mobile apps are the best solution to give such a vivifying shopping experience right from their comfort. With the exclusive user interface, mobile apps can leverage its great potentials to engage users in multiple ways. Especially, by improving the shopping experience with more interactive ways help the shops to build reliability among the users
Mobile application provides a more dynamic competitive advantage over Google ranking guidelines. Optimizing the in-app content and elements with better user experience helps you to rank both the app and website in SEO ranking. Plus, optimizing the applications in app stores with the right keywords and better SEO tricks improve your chance to reach the customers. Ways You Can Use Mobile Apps for Your Business To achieve success while investing in a mobile app for your business, you have to pay close attention to your approach. Depending on your branding needs, there are multiple ways you can choose to go mobile. Though the primary goal of your app is to interact with your customer base, the goal of the interaction often differs from one company to another. Here are some of the most popular and effective approaches (with examples) we’ve observed in the market.
These apps help users execute tasks or enjoy services your business offers remotely and conveniently. Most mobile apps often include task resolution as a basic element. It could be a tool for remote workers to access customer databases, an app car owners use to control their cars remotely (BMW), or even a shopping app.
Mobile apps can also be a great way to boost loyalty among your customers. Brands like ASOS and Starbucks run loyalty programs and offer incentives to reward ‘good customers.’ As a result, the customers keep coming back to the brand in exchange for those benefits.
Apps aren’t always aimed at performing tasks alone. By entertaining your users through your brand’s app, you can also keep the majority of your users hooked, even without outright offering incentives.
These apps follow the basic communication model. They serve as a bridge between brand employees or software and users for troubleshooting purposes. The customers can report the problems they’re facing and find solutions, while on their part, the brands can notify users of updates and new services.
Celebrities and service experts also use mobile apps to share their content in a digital space they control.